Client: Brink Climate Systems
Technology: 3D Animation , 2D Animation
Impactful animations from co-creation
"Our objective for the VSK and ISH was to introduce our new products Flair, Pure induct, Elan 4 and further load our Air for Life pay-off. We wanted to do that through impactful animations.
We focus very strongly on visualization. That is necessary, because the strength of our products lies in what happens inside. By showing this, we can make clear why clients, consultants and installers should choose Brink Climate Systems.
As we are used to from C4Real, it has been a real co-creation process. Together we decided what we will continue to improve in new projects."
"C4Real has made animations for us to visualize the functioning of the Flair (balanced ventilation), Pure induct (extra air purification) and Elan 4 (air heating). For the electrical version of the latter product, the Elan E, we had a separate animation made. We also made an overall animation with the theme Air for Life. It was played on large screens above our stand. In this film we linked our products as a business friend of the Lung Fund to healthy air and healthy lungs for the whole family.
Because we are present in a visual way at important trade fairs, it draws the attention of the visitor and helps attract more interested people to our stands. We can also, by means of animations, show products that are still under development at the trade fairs. Along with a physical prototype, this helps our colleagues to explain our story.
We have succeeded in our objective to create a clear visual line on which we can build towards the future. Our animations with fixed Brink voice-over are clearly 'family'. We also place our animations on our website and share them on social media for a wider range."
Wendy Wind, international marketing manager at Brink Climate Systems