C4Real wins Platinum AVA Digital Award with VR application for Achmea

20 October 2020

C4Real is winner of an AVA Digital Awards; the competition for digital professionals in 2020.

The jury evaluated 2500 entries from all over the world and rewarded the unique VR application Achmea Metropolis, made by C4Real, with a score of 90 to 100 points. This won the project a platinum AVA Digital Award. A remarkable achievement. C4Real is the only Dutch winner in the category Augmentations/Virtual Reality.

Ton Kuper, CEO of C4Real: "We are very proud of this achievement and would like to thank all involved for their commitment. And of course we especially thank our customer Achmea for the trust they showed in us in making this unique VR case".

Achmea MetroPolis

Visualize the complexity of the entire IT landscape by developing a concept and solution that all IT and non-IT professionals understand. That is the instruction C4Real received from Achmea. This resulted in the Achmea MetroPolis; Achmea's digital IT city with a fully interactive experience and storyline in Virtual Reality.

Visualizing such an extremely complex IT landscape in VR has never been done before. It is one of the first real business cases of VR technology in the field of change management in the IT sector. Without extensive IT knowledge, the whole thing was impossible to oversee, but that changed with Metropolis. Even employees who do not work in the IT department now understand what is happening when in Achmea's systems. It's a giant leap forward from the boring and complex IT architecture boards on the wall, where every section has the same colour and you have no idea what you're looking at. Thanks to MetroPolis, people become enthusiastic about the way Achmea works and how IT works. Employees can now really experience this.

About the AVA Digital Awards

AVA Digital Awards recognises outstanding achievements by creative professionals involved in the concept, direction, design and production of media that are part of the evolution of digital communication.

AVA Digital Awards is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP). The international organisation consists of several thousand production, marketing, communication, advertising, public relations and freelance professionals.

The judges are industry professionals looking for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.