Brink Climate Systems spectacular presence at ISH 2017
Partnership with C4Real leads to visualisations with a huge impact
The ISH in Frankfurt is the largest international trade fair in Europe, where Brink Climate Systems, producer of ventilation solutions, has profiled itself on the market for years as international oriented company. Just as their continuously increasing brand awareness, Brink’s booth also gets bigger every year. This year the company made an extra special effort and thereby enlisted the assistance of C4Real as specialist in visualisations.
Visualising innovative solutions
At the ISH 2017 Brink wanted to further expand their brand awareness and at the same time profile the company even better as supplier of innovative ventilation solutions. Adriaan Cramer, Head of Product Management & Marketing: “During this trade fair we focused on the total solutions and not on separate products and components that we can supply. It was important for us to have access to supporting visualisations to show how innovative our solutions are.”
At that moment, the assistance of C4Real was enlisted, with whom Brink had a good collaboration with previous fair visualisations. As both parties entered the first consultation without any concrete direction, the end result could still go either way. It started with an idea for a kind of corporate film about Brink in general, but soon focus was given to a visual concept that should attract fair visitors to Brink’s booth.